The exact method you use depends to some extent on the app/device you use to access Instagram. At least there is no danger of that happening to your Instagram Stories which can promote your sale to a broad audience today, and vanish forever tomorrow. It can be awkward if it ranks in Google and people click on it in six months time. For instance, the copy you upload for tomorrow’s one-day sale will be useless in two days time. Your content is there for a day, highlighted, and then gone.Īs much as you use SEO to try and build your search engine ratings, there are pages that you wish would disappear quickly. Having a 24-hour deadline has another advantage. Instagram Stories are a combination of images and videos that work together, along with any necessary commentary overlay, to tell today's story. These are not just click-post-and-hope images, which brands sometimes upload.
Instagram Stories provide an excellent opportunity for you to show your (or your influencers’) creativity to your target audience. Instagram Stories, however, don’t appear in peoples’ timelines, so there is no risk of you being considered spammy. If people begin to complain that your posts dominate their feeds, you know you have a problem. There is a fine line between being proactive and being spammy on social media. Instagram Stories forces you to tell fresh visual tales about your business on a regular basis.Īnother advantage of Instagram Stories is that you do not clog up your audience’s feeds. You don’t want to be that old uncle wheeled out at Christmas to repeat his stories time after time. If you were to tell a story in real-life, it would usually cease to be news after 24 hours. But that should be perfect for story-telling. Instagram Stories lets you do precisely that – using a combination of pictures and videos. One of the first things they teach you in business is that you need to tell your story to potential customers. This is particularly relevant to any marketer. You could choose to do this yourself, or for maximum effectiveness, you could work with favorite influencers to tell your story. Instagram Stories allows you to tell more of your story than any album of individual photos on Instagram can. Why Would a Business Want to Use Instagram Stories? Adding Pictures or Videos from Your Camera Roll.Saving Pictures or Videos to Your Camera Roll.Selecting Who Can and Who Cannot Reply to Your Story or Share It.
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